Double your dating sales

When the apps were new, people were excited, and actively using them.

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And while no one is denying the existence of fuckboys, I hear far more complaints from people who are trying to find relationships, or looking to casually date, who just find that it’s not working, or that it’s much harder than they expected.“I think the whole selling point with dating apps is ‘Oh, it’s so easy to find someone,’ and now that I’ve tried it, I’ve realized that’s actually not the case at all,” says my friend Ashley Fetters, a 26-year-old straight woman who is an editor at The easiest way to meet people turns out to be a really labor-intensive and uncertain way of getting relationships.

“I haven’t been looking for a serious relationship in my early 20s.

It’s great to just talk to people and meet up with people.”“I have a boyfriend right now whom I met on Tinder,” says Frannie Steinlage, a 34-year-old straight woman who is a health-care consultant in Denver.

“So it’s almost like the only recourse other than just sort of sitting around waiting for luck to strike is dating apps.”But then, if you get tired of the apps, or have a bad experience on them, it creates this ambivalence—should you stop doing this thing that makes you unhappy or keep trying in the hopes it might yield something someday?

This tension may lead to people walking a middle path—lingering on the apps while not actively using them much.

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