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Our understanding of what counts as "enough" is shaped by what choices are available to us.
In a famous study about how we react when given a lot of choice, a supermarket arranged two stands: one of 24 pots of jam, and the other of just four.
A very subjective version of "science" is deployed in place of efficient matchmaking.
Instead of fixing holes in a flawed concept, dating websites are fixing holes in the user's online experience to make them spend longer on the site, so they can be served more advertising.
The dramatic differences in who gets messaged online can leave some users high and dry.
Unlike in real life, dating site users who get a ton of messages, rather than being overjoyed and overactive, usually become disenfranchised and distant.
People create profiles, which they fill with basic physical and personality traits in the hope of getting matched up with someone who is looking for that particular mix, while hoping that they find satisfaction themselves in the person concerned.
But there's no reason that should faze the likes of Ok Cupid.Profiles are usually quite extensive: letting you introduce yourself (anecdotal evidence suggests 90 percent of profiles begin with, "I'm not very good at this sort of thing…" or "I'm not sure why I'm here"), and prompting you to answer essay-type questions about your job, hobbies, and ideal relationship.Most popular websites today, like e Harmony, Ok Cupid, and Match.com, feature quizzes, which ostensibly help line you up with your soul mate.But, while most of these businesses want to cater to happy relationships, a successful matchmaker needs couples to flourish, for the testimonials, but it also, and more importantly, needs a ready supply of unhappy singles. But, unlike its predecessors, which were seen mostly as a service for undesirables, online dating quickly rose out of infamy and into the mainstream.Not quite to the standards of real-life dating, mind you: surveys still report that people who've never visited an online dating site have a mostly negative view of the whole thing. with access to the internet said they used online dating.